PoolTogether
π win by saving π
π PoolTogether is a crypto-powered savings protocol based on Premium Bonds. Save money and have a chance to win every week.
π Summer 2019 π
The team was in alpha, seeking design for their public launch. In 6 weeks I gave them a brand refresh & product design for version 1.
π€ The alpha was functional and brilliant, but lacked character and clarity.
Principles
Live at the intersection of πprizes and πΈsavings.
Feel as immersive as a π¨cannonball off the π¦high dive.
Recipe for success
By incentivizing savings while retaining access your money, you canβt go wrong. The more you save, the more you win.
πββοΈ Dive IN πββοΈ
At the convergence of fun and finances the PoolTogether brand emerged
TEAM'S VISION
Traditional lotteries provide a false sense of hope to millions, PoolTogether fundamentally changes the game.